If you’re a small business owner, your life depends on sales. And increasing sales is always at the top of your mind. While there are countless strategies, methods, and programs to help you increase sales, don’t overlook the power of your environment and how it can improve your business. Learn how you can increase sales in your company simply by choosing to work in a coworking space.
Increased Productivity
People talk about the dream of doing their work on their laptop poolside; of taking their work with them to the coffee shop; of working in their pajamas at the kitchen table. And while we’ve never lived in an era where this kind of flexibility was possible, there’s a darker side to all this “freedom.”
Having a mentality of taking your work with you wherever you go can blur your work/life balance.
When are you working, and when are you playing? When does your family get your attention, and when do your clients have your focus? There’s no defining line. When do you do house chores, and when do you focus on your business? If you’re in your bathrobe at the kitchen counter, it’s hard to draw an obvious distinction between the separate parts of your life.
And burnout can happen fast.
Burnout destroys creativity. Always being “on” keeps you from giving proper attention to each of the important categories of your life.
Working in a coworking space gives your brain what it needs to understand you’re in work mode. It gives you a routine to follow, and the space in which to do it. Sitting down in your preferred professional space — at a desk out in the open, in an office, in a conference room, on a couch — and getting down to business will help you focus on your goals. You’ll work when you’re at work, and be present in your life when you’re at home or on vacation.
Increased productivity will give you the chance to improve your strategies, so that you can increase sales.
Increased Visibility
One of the challenges to the modern entrepreneur’s world is visibility. With so many businesses not needing storefronts anymore, how do you get local people to know you exist?
Most people don’t realize how much visibility they can get by working in a coworking space. Because there are many different companies using the same space, you’ll have the opportunity to encounter a variety of clients who are coming to the building to visit the companies there.
In fact, people in industries that never would have seen you otherwise will be exposed to your brand when they come to visit companies at the coworking space. Christine Chapell, of eMedia Insiders, one of our permanent residents at Coworking Connection, says, “Every day, we meet new people who come in for various events or meetings, and because of our location, they are introduced to our brand and our service offering.”
Increased Creativity
When creativity dies, sales remain stagnant — or even plummet. You need to keep your creativity fresh if you want to be a leader in your industry and the go-to when clients are looking for your product or services.
In a coworking space, you’ll have chances for your creativity to be harnessed in ways you can’t have anywhere else.
Working in shared office space with other companies from other industries will show you new ways of doing things. You’ll be able to see how other industries solve problems, and you can grab solutions you may never have seen otherwise.
You’ll have a greater power to bring something completely unique to your own industry — to offer solutions nobody else is thinking of — as a direct result from interacting with others in your coworking space.
Get to Know Local Business Owners
There’s power in numbers. Having a support system of multiple local business owners gives you access to resources, ideas, events, and even clients.
In a coworking space, it’s normal for people to help each other out; in fact, it’s the culture of the shared office space. You can create partnerships by offering and accepting each other’s unique skill sets.
You may be able to come up with ideas where you can market to each other’s clients, you can build shared events, you can form partnerships — and all of this leads to increased sales.
The added bonus to all of this is that when you’re working around people who are in different companies and industries, you don’t feel the office pressure to fit into any one company’s culture. You can be yourself, increase your own identity, and actually enjoy the people you’re surrounded by.
Build More Trust
Ultimately, if your clients are going to buy from you, they have to trust you. And when you don’t have a professional office space, it’s hard to build trust. You need to look as put together as you are.
Hold client meetings, conferences, and interviews in a professional setting, instead of meeting at a coffee shop. This builds trust, removes distractions, and lets your client focus on the most important message: you, and how your company can help them. It’s much easier to close a sale when your client trusts you right from the start.
Coworking Connection has multiple options for renting open desk space, offices, conference rooms, and event space. Give us a call at 1-800-762-1391 for a tour of our Murietta or Temecula locations. Our affordable options will expand your current possibilities and capabilities, giving you the room, creativity, and connection you need to make more sales.