Once in a while you come across a video that makes you laugh but secretly also makes you a bit jealous because of it’s perfect execution of a brilliant idea. Enter Canadian advertising agency John St.
Their 2 minute “Pink Pony” video shows just why advertising is no longer about campaigns but about creating a movement and the importance of Social Media Marketing. And all of that at the hand of birthday girl Chelsea and a pink mini horse.
http://www.youtube.com/watch?feature=player_embedded&v=dRDhx8Lo37E